Science Communication Campaign | Strategy & Concept

Questions are Changing the World

Project for, and in close collaboration with, Max Planck Society together with staging design agency Onliveline. Our task was to develop an overall communication strategy and -concept for the jubilee year communication campaign, with the goal to make more visible how diverse the actual work of Max Planck Society in Germany is. Giving a broad audience and different target groups a feeling for the variety of projects and for the broad range of research topics of Max Planck Society. Introduce them to science as something possibly making fun.

The choice was for a mix of methods and channels, usable live, in print, online and in social media by both the communications department of Max Planck Gesellschaft (MPG) in Munich and stakeholders from over 80 institutes in different cities. The communication slogan “Forschen ist Neugier“ with Call-to-Action #wonachsuchstdu has been developed as central common theme. Every institute could use the slogan and hashtag for its own events, create its own website and so produce content under one slogan, hashtag and campaign-visual. YouTube Influencer have been selected and asked to cooperate, pushing the Max Planck YouTube Channel to a new level.

YouTube Influencer have been selected to go on a tour through Germany and to create clips, pushing the Max Planck YouTube Channel to a new level.

The campaign is usable over a longer period, can be paused and revived.

Client: Onliveline / Max Planck Society

➜ Campaign Website Max Planck Gesellschaft

➜ Another agency project: Explainer Video ‘Energy Cloud’

➜ Trade show Booth & Virtual Reality

➜ Livestream Studio & Online Event Services

➜ LET’S CONNECT!

➜ Article: Pushing the Max Planck YouTube Channel With the Help of Influencers. Frontiers in Communication

➜ Article (in German) – Wissenschaftskommunikation:Hardcore-Grundlagenthemen sind auch mit Influencer*innen schwer zu kommunizieren