Trends that Matter in 2025

1. User Generated Look

More and more consumers favor the amateur style. It’s everywhere.

Check out campaigns from AirBnB or Apple’s “Shot on iPhone” and you’ll engage with the user-generated look.

But the trend is also observed at earch engines and prediction algorithms. They seem to move in the same direction, removing quirks and outliers. Results of two studies support a generational differences model of individual personality traits reflecting changes in culture.

2. Narcissistic Consumers

Talking ordinary self-centeredness, which some studies show is on a long-term upward ride.

Marketers should see this as an opportunity. Better embrace it than to deny it.

3. Good Customers Get Better

The rich are getting richer, and internal studies we’,ve seen show that retailers are getting more and more value from fewer and fewer customers. Focusing on good customers is more important than ever.

Thus the continual rollout of special experiences for your VIPs, will bring in returns. Well architected loyalty programs are encouraging sharp dressers to dress sharper and over-scheduled Disney families to ride with a guide.