Trends that Matter in 2025

Trends that Matter in 2025

1. User Generated Look

More and more consumers favor the amateur style. It’s everywhere.

Check out campaigns from AirBnB or Apple’s “Shot on iPhone” and you'll engage with the user-generated look.

But the trend is also observed at earch engines and prediction algorithms. They seem to move in the same direction, removing quirks and outliers. Results of two studies support a generational differences model of individual personality traits reflecting changes in culture.

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Ausblick Medienbranche 2023

Erwartungen für 2023 : Content & Publishing

nextMedia Hamburg, die Standortinitiative für die Hamburger Medienwirtschaft, blickt in die Zukunft der relevantesten Technologien, Innovationen und Entwicklungen der
Content-Branche. In sieben Entwicklungsfeldern geben jeweils nationale und internationale Expert*innen eine Prognose ab, was Nutzer*innen und Anbieter*innen im neuen Jahr 2023 erwartet.

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Print with Moving Hotspot

Trend in digital billboard and social media publishing: click image to find out.
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Independent Creative and Strategic Agency for Experience Communication & Social Tech |