Trends that Matter in 2025
Trends that Matter in 2025
1. User Generated Look
More and more consumers favor the amateur style. It’s everywhere.
Check out campaigns from AirBnB or Apple’s “Shot on iPhone” and you'll engage with the user-generated look.
But the trend is also observed at earch engines and prediction algorithms. They seem to move in the same direction, removing quirks and outliers. Results of two studies support a generational differences model of individual personality traits reflecting changes in culture.
Marketing and Sales Alignment
The distinction between marketing and sales is becoming fuzzier by the day.
For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey. Read more
Pokémon GO | Marketing Opportunities
Overnight, Pokémon GO has taken augmented reality from a niche market to the mass. For brands and causes that means, the virtual street game has taken A.R. into a viable communications platform. Read more