“Recipe against Hunger” | Fundraising Dinner related to World Food Day | Unilever & Pepsi Co

GOAL
The primary goal is to raise awareness and engagement within global companies Unilever and Pepsico relating to the World Food Program. A secondary goal is fundraising for school meals.

Implementation
The Rob De Otter Creators’ team developed an interactive pre-event-route to introduce the dinner. As an engaging element, a competition has been woven into the concept. Employees were asked to form teams and to participate in a pitch ‘Your Recipe against Hunger’. A stage for innovative and creative concepts to stimulate fundraising. The 4 best ideas were presented in a final pitch-round held during the dinner. Dinner-guests could vote for the winner, during the low calorie show-dinner.