SALES MANAGERS MEETING | PSA . Peugeot

Brief
Inform and motivate all Peugeot sales managers in the Netherlands in one short, powerful, centralised event.

Execution
DAILY BREAD Amsterdam took ‘sport‘ as central messenger for the programme concept. Content was communicated along the diverse specifications of different sports. An intimate theatre has been chosen as event location. The stage as a whole has been used as projection canvas, video-mapping as technology to fill out the space. A familiar atmosphere was created in which keynote speakers shared their insights, among which famous Dutch motorcar racer Marc Lammers.