Product Launch & Sales Training

Creation & Production B2B Sales Event for Opel NL

Brief
Develop three innovative concepts to sell Opel car model Adam to new target groups, put brand- and product experience at the heart of the introduction campaign. Organise car launch events, develop a five-day sales training concept for car dealers and fleet owners, integrate social media.

Execution
Insight: To sell Opel Adam to a new, millennial target group, car dealers and sales persons have to get acquainted with new ways of thinking, they must “Umparken im Kopf“. An ‘Adam pop-up store’ has been developed, where Opel Adam was presented to the management of dealers and fleet owners in The Netherlands.
Events were enabling managers to get a feeling for the new urban target groups, enabling to look through their eyes. A tantalizing video clip shows two Amsterdam skateboarders daringly skate Opel Adam.

A project of Dutch partner Rob de Otter / de Otter Creators