Marketing and Sales Alignment
The distinction between marketing and sales is becoming fuzzier by the day.
For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey. Read more
Enhance the Customer Journey: Mixed Reality
join me on the mission of making aftersales sexy
Dr. Mark Leach, Global Head of After sales Communication for BMW and Mini
Pokémon GO | Marketing Opportunities
Overnight, Pokémon GO has taken augmented reality from a niche market to the mass. For brands and causes that means, the virtual street game has taken A.R. into a viable communications platform. Read more
Digital Transformation Daily
In less than an era digital has become the new normal. Many marketing and communication professionals however lack the time to gain insights and to develop decisive knowhow.
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App helps to find things
Not on the market yet, but the app is almost ready for shipping: TILE - a new app in development that will enable you to find things, anything. Read more
Wi-Fi balloons float to target group
Wi-Fi broadcasting devices, installed in funny designed balloons. Floating in a shopping centre where the Wi-Fi Signal is low. The balloons did attract the always busy Korean shoppers and initiated digital interaction via their smartphones to visit an online shopping platform e-market.
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