Trends that Matter in 2025

Trends that Matter in 2025

1. User Generated Look

More and more consumers favor the amateur style. It’s everywhere.

Check out campaigns from AirBnB or Apple’s “Shot on iPhone” and you'll engage with the user-generated look.

But the trend is also observed at earch engines and prediction algorithms. They seem to move in the same direction, removing quirks and outliers. Results of two studies support a generational differences model of individual personality traits reflecting changes in culture.

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Electric car with dog at Tesla charging station,

Proprietary CRM software

Tesla is set to abandon Salesforce for a proprietary customer-relationship-management system. Lyft, a less known competitor of Uber, is also programming its own marketing automation solution to make a shift. Volkswagen strives to develop 60% of coding in-house by 2025. Read more

Ausblick Medienbranche 2023

Erwartungen für 2023 : Content & Publishing

nextMedia Hamburg, die Standortinitiative für die Hamburger Medienwirtschaft, blickt in die Zukunft der relevantesten Technologien, Innovationen und Entwicklungen der
Content-Branche. In sieben Entwicklungsfeldern geben jeweils nationale und internationale Expert*innen eine Prognose ab, was Nutzer*innen und Anbieter*innen im neuen Jahr 2023 erwartet.

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event location, digital walls, chairs placed at distance

NRW will Messen, Kongresse und Konzerte wieder zulassen | Mai 2021

🇩🇪 

➜ Update Februar 2022: Lockerungen in drei Schritten

Düsseldorf - 12. Mai 2021
In Nordrhein-Westfalen sollen wieder Fachmessen und Veranstaltungen stattfinden dürfen, Hotels öffnen, wenn die Sieben-Tage-Inzidenz unter 50 Neuinfektionen auf 100 000 Einwohnern liege, kündigte Wirtschaftsminister Andreas Pinkwart in Düsseldorf an.
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Laptop with CRM dashboard

Social Relationship Building

CRM, as we know it, is changing.

Customer Relationship Management goes social and transforms to Social Relationship Building. The new kids in town are conversational commerce and audience engagement.
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Favorite Christmas Advert 2016

We wish you peaceful winter holidays and a splendid jump into the new year.

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driving statement

Take a look twice - and get it. Read more


Call-to-Action: add experience

DAILY BREAD stands for communication with backbone

DAILY BREAD is an independent strategic and creative communications agency,

founded in Amsterdam & Berlin in 2012, focusing on experiential marketing, engaging communication formats, social advertising, sales productivity and community building. Attracting and involving target audiences of all kind, B2B and B2E, in Germany, The Netherlands and all over Europe. Multidisciplined work style, integrated thinking, hands-on mentality, carrying the name DAILY BREAD as agency philosophy:

'DAILY BREAD' stands for communication with backbone

We research, design and realise meaningful interactional and conversational formats that are creative and impactful.

We live communication

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Independent Creative and Strategic Agency for Experience Communication & Social Tech |