Trends that Matter in 2025
Trends that Matter in 2025
1. User Generated Look
More and more consumers favor the amateur style. It’s everywhere.
Check out campaigns from AirBnB or Apple’s “Shot on iPhone” and you'll engage with the user-generated look.
But the trend is also observed at earch engines and prediction algorithms. They seem to move in the same direction, removing quirks and outliers. Results of two studies support a generational differences model of individual personality traits reflecting changes in culture.
Agility Now! ... Innovate! ... Co-operate!
With the boundless capacities of AI, a new world is unfolding before our eyes, demanding new ways of leadership.
Competitive power depends more than ever on the ability to innovate effectively. C-level is sending messages into the organisation:Read more
Marketing and Sales Alignment
The distinction between marketing and sales is becoming fuzzier by the day.
For example, social selling and content marketing both depend on sharing content strategically with an audience. The only difference is where that audience is in their buying journey. Read more
Proprietary CRM software
💉 Brands pro Vaccination
Are we the only ones actually changing a brand claim?
In less than a week, over 150 international brands did confirm their support. antoni did create a visually attractive mock-up of changed brand claims with call-to-action, Read more
NRW will Messen, Kongresse und Konzerte wieder zulassen | Mai 2021
➜ Update Februar 2022: Lockerungen in drei Schritten
Düsseldorf - 12. Mai 2021
In Nordrhein-Westfalen sollen wieder Fachmessen und Veranstaltungen stattfinden dürfen, Hotels öffnen, wenn die Sieben-Tage-Inzidenz unter 50 Neuinfektionen auf 100 000 Einwohnern liege, kündigte Wirtschaftsminister Andreas Pinkwart in Düsseldorf an.
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Brands against Corona
It's in our hands to make a difference
The Armani Group announced that all of it's manufacturing plants will switch from luxury goods to single-use medical overalls, Prada has donated two complete intensive care units to Milan's hospitals and has started the production of masks, Burlgari is manufacturing in it's cosmetics laboratories around 50 tonnes of sanitising gel per week. Dyson designed an artificial respirator in 10 days and will donate 5,000 respirators to relieve needs worldwide, including 1,000 for the United Kingdom. Read more
Social Relationship Building
CRM, as we know it, is changing.
Customer Relationship Management goes social and transforms to Social Relationship Building. The new kids in town are conversational commerce and audience engagement.
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Enhance the Customer Journey: Mixed Reality
join me on the mission of making aftersales sexy
Dr. Mark Leach, Global Head of After sales Communication for BMW and Mini
Pokémon GO | Marketing Opportunities
Overnight, Pokémon GO has taken augmented reality from a niche market to the mass. For brands and causes that means, the virtual street game has taken A.R. into a viable communications platform. Read more
Print with Moving Hotspot
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Favorite Christmas Advert 2016
We wish you peaceful winter holidays and a splendid jump into the new year.
Digital Transformation Daily
In less than an era digital has become the new normal. Many marketing and communication professionals however lack the time to gain insights and to develop decisive knowhow.
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