Guerilla Marketing Campaign | Ladies powder room hack for MINI
Compliments to the creators and a bold example of guerilla marketing to inspire!
In Mexico, 90 % of car accidents are avoidable. How can people be motivated to change behaviour? One of the common habits for distracted driving is to apply make-up while driving. MINI Mexico wanted to take care of this issue and came up with an unconventional idea, intended to raise consciousness. We think the communications concept is hilarious good.
Makeup or drive
Wi-Fi balloons float to target group
Wi-Fi broadcasting devices, installed in funny designed balloons. Floating in a shopping centre where the Wi-Fi Signal is low. The balloons did attract the always busy Korean shoppers and initiated digital interaction via their smartphones to visit an online shopping platform e-market.
|compliments|
we will finish the race | chapeau |
Cover Boston Magazine, May 2013, the week after the attack, visual directed by Liz Noftle.
Uncommented brave, Obama's strong wordings and a beautiful visual, shot by New York photographer Mitchell Feinberg.
DAILY BREAD stands for communication with backbone
DAILY BREAD is an independent strategic and creative communications agency,
founded in Amsterdam & Berlin in 2012, focusing on experiential marketing, engaging communication formats, social advertising, sales productivity and community building. Attracting and involving target audiences of all kind, B2B and B2E, in Germany, The Netherlands and all over Europe. Multidisciplined work style, integrated thinking, hands-on mentality, carrying the name DAILY BREAD as agency philosophy:
'DAILY BREAD' stands for communication with backbone
We research, design and realise meaningful interactional and conversational formats that are creative and impactful.