Trends that Matter in 2025
Trends that Matter in 2025
1. User Generated Look
More and more consumers favor the amateur style. It’s everywhere.
Check out campaigns from AirBnB or Apple’s “Shot on iPhone” and you'll engage with the user-generated look.
But the trend is also observed at earch engines and prediction algorithms. They seem to move in the same direction, removing quirks and outliers. Results of two studies support a generational differences model of individual personality traits reflecting changes in culture.